You may have worked hard to find the right design and platform for developing an eCommerce website and are ready to get out there and start selling your products. But without promotion and building up a brand, you could be missing out on a lot of revenue for your business.
Branding is an important part of building up your business. It creates recognition for your business, gives your advertising more of a foundation and can be a trustworthy quality for customers. That level of trust can lead to more referrals, generating new customers, and build a confidence within the business for employees.
A big part of SEO is promotion and building brand awareness. You may be wondering what you can do to make undertaking such an important task easier and more effective.
Here are some tips for establishing brand awareness and promoting your eCommerce website:
An effective way to start promoting your business quickly is to use paid search. By using paid search, you can move higher on results pages in a shorter amount of time. It can also build brand awareness that can help your organic results and lead to purchases through organic searches.
Reviews are very important for building a brand. There are many ways you can use reviews. First, you want to make sure that your website allows visitors to leave reviews. Contact popular bloggers or paying customers and ask them for reviews on your products. Get your business listed on Yelp and other similar review sites. You can even write blog posts reviewing your products, as long as you do so in an unbiased way.
Content and Links
In online marketing, content is king. You have to produce content regularly to keep improving your SEO and reach on search engines. Once you have produced content, make sure to share it often to build links. Links and content are the most important factors to building your organic ranking on Google and other search engines. With our eCommerce SEO services, we make sure your link structure is built for strong SEO results and focus content on the keywords you want to see better in search results and more shares to create backlinking.
Stay Consistent in Branding
As you start to establish a brand — a logo, a design, a voice for your content — make sure to stay consistent in your branding. The most popular brands in the world are recognizable instantly and it may be because of a logo, a slogan, a jingle, anything that makes it unique and separates it from the competition. In building your brand, identify your vision for your brand, define a target audience and start promoting your brand and growing through outreach.
At VamTam, we have worked with a number of clients on branding at different levels. Messages in Metal rebuilt their brand with a new logo and we created a custom design to match it to better fit his brand.